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Hospitality, conceived as culture

Concept, opening and operations for general managers and owners who wants an f&b offer guests remember, and numbers that hold. 

TRUSTED BY

EDITION · The Ritz Carlton · The St Regis · Nobu · Faena · Borgo Egnazia · Shangri La

WHAT WE DO

Bars and restaurants built around the identity of the property and its place, not around a trend.

From brief to first service: menus, setup, suppliers, launch and refinement.

Operating standards that stay in place after we leave, and show in the numbers. 

Fedrico Penzo

ABOUT

Grew up in a small town near Venice, where hospitality was heritage, craft and local culture before it was a business.

Years leading bars and openings inside Marriott’s luxury brands. Today I work with hotels, Michelin-starred restaurants and World’s 50 Best Bars concepts, treating food and drinks as culture and story, not isolated recipes.

FE.DE HOSPITALITY CREATIVE STUDIO

Watch the movie

SOUND ON

SELECTED WORK 

The Lake Como EDITION

Pre-opening · Lake Como

The St Regis Abu Dhabi

Bar repositioning · Abu Dhabi

“Pure talents in F&B operations. I recommend them to anyone who needs results in a short time.”

HOTEL MANAGER · EDITION HOTELS

AWARDS

Awards And Recognitions

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Awards
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