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- FEDERICO PENZO -
EVERY BAR EXPERIENCE
BEGINS WITH PURPOSE.
NOT WITH TRENDS
ABOUT ME
FEDERICO PENZO
Growing up in a small town close to Venice, my approach to beverage design has been shaped by a strong connection to heritage, craftsmanship and local culture.
Over the years I refined a vision of hospitality where drinks are conceived as cultural and narrative tools rather than isolated recipes.
My work focuses on designing beverage experiences as complete systems, where flavor, visual language, materiality, scent and ritual are aligned with the identity of the place and its culinary philosophy.
SCOPE OF WORK
WHAT WE DO
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CONCEPT DEVELOPMENT
Defining the beverage identity of a property, rooted in its context, culture and positioning.
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VISUAL MENU DESIGN
Translating the concept into coherent and legible menus that guide the guest experience.
TRAININGS
Working closely with bar teams to ensure the concept is understood, embodied and consistently delivered.
TESTIMONIALS
WHAT OUR CLIENTS SAY
Federico is a pure talent in Beverage Operations, He is a great talent to set a plan in your organization to drive beverage sales and quality of service that we must deliver as Luxury Hotel Managers.l strongly recommend him for anyone in order to train the bar team and get results in a short time.
JW MARRIOTT HOTEL
HOTEL MANAGER
Federico is a highly skilled and dedicated beverage consultant. Federico's expertise in the beverage industry is nothing short of exceptional. His keen understanding of market trends, creative approach to product development, and unwavering commitment to quality have consistently impressed me. Federico has an innate ability to identify unique opportunities for innovation, and his recommendations have consistently resulted in improved profitability for our hotel. His professionalism, strong work ethic, and collaborative nature make him a pleasure to work with. Federico Penzo excels in every assigned project in the food & beverage industry
EDITION HOTELS - MARRIOTT
EAM FOOD & BEVERAGE
I have had the privilege of working closely with Federico for the opening of our signature beachfront venue, Arwana at The Laguna, A Luxury Collection Resort & Spa. Federico possesses a remarkable blend of creativity, extensive beverage expertise, and unwavering dedication to guest satisfaction. His innovative creations and ability to create captivating beverage concepts have significantly contributed to our success. Moreover, he is a reliable and team-oriented individual who fosters collaboration and brings out the best in the team. In summary, Federico is an outstanding beverage consultant. I would certainly recommend him and believe he will be a great asset to any organization.
A LUXURY COLLECTION RESORT
EAM FOOD & BEVERAGE
OUR VIDEO GALLERY
AWARDS
AWARDS AND RECOGNITIONS
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